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Air New Zealand making good use of YouTube

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The recent online video campaign by Air New Zealand is a good example of utilizing the popularity of YouTube. Sometimes a simple idea makes a great difference. The airline's channel was even featured by Google as one of the few travel brands to make it's YouTube presence appealing.

Polishing the YouTube channel page

Only a few travel brands realize the power of online video. A good campaign doesn't necessarily have to be pricey. Mostly a simple idea is enough for a video to become viral. That's how Air New Zealand Rico was born. A savvy traveler character, made from plush, talks to passengers in various situations. See for yourself.

A new approach to aircraft safety video

Second video comes from the same channel. How to spice up the regular security briefing? Pack the aircraft with with rugby fans and here's what happens.

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